About Cuddle Box
Our Mission
To offer thoughtful, quality gifts that are comforting like a warm hug.
Our Vision
To grow a trusted collection of snuggly gifts loved by families across Australia.
Meet the Owner
Hi, I’m Ali Winchester—a local Traralgon mum and proud member of the Gippsland community. With a background in hospitality and healthcare, I’ve always found joy in caring for others. Becoming a mum gently led me toward creating something that brings comfort, connection, and a little extra love to others on their own journey.
The Inspiration
After my son Niko was diagnosed with sever hip dysplasia as a baby, our days quickly became filled with hospital visits, scans, and time in a brace. It was a challenging start to our new life as a little family, but even through the tough moments, we found so much joy in celebrating milestones—surrounded by the love and support of family and friends.
Receiving little thoughtful gifts during that time meant the world to us. I also found myself searching for the perfect snuggle buddy to comfort Niko on his journey—and to my surprise, it wasn’t as easy as I expected. That search, and the love behind it, ignited the idea of a place for meaningful, beautiful gifts that bring comfort, joy, and connection when families need it most.
Whether you're welcoming a little one into the world or simply surprising someone with a soft cuddle, Cuddle Box is here to make every moment feel special—like a warm hug, wrapped and ready to give.